AdTech & MarTech Resources
Educate yourself about the technical and business aspects of the programmatic advertising and digital marketing industry with our wide range of blog posts, videos, infographics and guides.
The AdTech Book by Clearcode
If you’re looking for a resource that contains everything you need to know about AdTech and programmatic advertising, then you can’t go past our AdTech Book.
It’s updated regularly to include the latest industry news and trends, plus it’s free to read online! You can also download the PDF version for free.
Our blog
Do you want to see how we work? Visit our blog and gain the knowdledge about AdTech, MarTech and the company.
![Data Clean Rooms Explained: Q&A with Clearcode and Aqilliz [VIDEO]](https://clearcode-demo.devel8.wlc.team/app/uploads/2023/02/QA.png)
Clearcode in media
We write about our areas of speciality, attend industry events, and celebrate our clients’ success.
DOOH: advertising’s big opportunity?
The cookie less future: a new era for privacy?
Industry review 2022: The rise of the next generation of walled gardens
The power and limitations of universal IDs
Our free guides
How to Design, Build and Launch a Working Platform Within 4 Months
Programmatic and RTB Challenges and Opportunities
The Effect on AdTech & MarTech From a Technical Perspective
AdTech & MarTech Glossary
Our AdTech & MarTech glossary explains the acronyms, initialisms, and unique terminology used in the online advertising & marketing technology.
Bidding strategy
The strategy used to determine how the DSP’s bidder should place bids in an RTB auction. Examples of bidding strategies include fixed price and dynamic price.
Our infographics
Get the most important facts about a range of AdTech & MarTech topics and understand complex technological processes with our infographics.
The Process of Obtaining
User Consent
The anatomy of an SSP
