AdTech & MarTech Glossary

Our AdTech & MarTech glossary explains the acronyms, initialisms, and unique terminology used in the online advertising technology (AdTech) and marketing technology (MarTech) industries.

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What is AdTech? What is MarTech? What is Demand-Side Platform (DSP)? What is Supply-Side Platform (SSP)?
a b c d e f g h i j k l m n o p q r s t u w x y z
a
Ad call Ad targeting Advertiser Ad trafficking
b
Bidding strategy Blacklist
c
Consent-management platform (CMP) Cookie Cost per mille viewable impressions (vCPM) Conversion rate (CVR)
d
Decisioning Device fingerprinting Dynamic pricing
f
Fill rate First-price auctions Frequency capping
g
General Data-Protection Regulation (GDPR)
h
Header bidding (HB)