AdTech & MarTech Glossary

Our AdTech & MarTech glossary explains the acronyms, initialisms, and unique terminology used in the online advertising technology (AdTech) and marketing technology (MarTech) industries.

What are you looking for?
What is AdTech? What is MarTech? What is Demand-Side Platform (DSP)? What is Supply-Side Platform (SSP)?
a b c d e f g h i j k l m n o p q r s t u w x y z
a
Ad call Ad targeting Advertiser Ad trafficking
b
Bidding strategy Blacklist
c
Consent-management platform (CMP) Cookie Cost per mille viewable impressions (vCPM) Conversion rate (CVR)
d
Decisioning Device fingerprinting Dynamic pricing
f
Fill rate First-price auctions Frequency capping
g
General Data-Protection Regulation (GDPR)
h
Header bidding (HB)

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